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Datenschutzerklärung

Last updated: September 19th, 2025

PJURE LDA (“PJURE”, “we”, “our”, “us”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”). PJURE is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal data.

By using and accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

1) Data Controller

PJURE LDA is the data controller for the processing of your personal data.

Contact details
PJURE LDA
NIPC: 518734200
Rua Goa 60, 2645-167 Alcabideche, Portugal
Email: hello@mypjure.com

2) Personal Data We Collect

Depending on how you interact with the Services and as permitted by law, we may collect:

  • Contact details: name, billing/shipping address, email, phone.
  • Financial information: payment card details, payment confirmations and related transaction details (processed by our payment providers).
  • Account information: username, password, preferences, settings.
  • Transaction information: items viewed, added to cart, purchased, returned, exchanged.
  • Communications: information you provide when contacting us.
  • Device information: browser, device type, IP address, identifiers.
  • Usage information: interactions with the site, pages visited, referral URLs.
  • Inferences derived from the above to personalize your experience.

3) Sources of Data

  • Directly from you (account creation, checkout, support).
  • Automatically via cookies and similar technologies.
  • Service providers (payments, shipping, analytics, email/SMS).
  • Advertising/technology partners (e.g., Google/Meta) where permitted.

4) How We Use Your Data

  • Provide & improve the Services: order processing, payments, delivery, returns, account management, recommendations.
  • Personalisation: remember preferences and tailor the experience.
  • Marketing & advertising: newsletters, promotions, and ads (subject to consent where required).
  • Security & fraud prevention: protect accounts, detect/prevent abuse.
  • Legal compliance: tax, accounting, consumer and regulatory obligations.
  • Customer support: respond to your requests and manage our relationship.

5) Legal Bases (GDPR)

We process your data under one or more of the following legal bases:

  • Contract (Art. 6(1)(b) GDPR) – to fulfill orders and provide the Services.
  • Legal obligation (Art. 6(1)(c)) – e.g., tax/record-keeping.
  • Legitimate interests (Art. 6(1)(f)) – e.g., site security, analytics, limited direct marketing.
  • Consent (Art. 6(1)(a)) – e.g., email marketing and non-essential cookies.

6) Sharing Your Data

We may share personal data with trusted third-party service providers to operate our store and deliver the Services. These include:

All third parties process data under strict contractual safeguards and only for the purposes outlined above.

7. Cookies & Similar Technologies

We use cookies, pixels, and similar tracking technologies on PJURE.com to ensure our site works properly, improve your experience, and support essential business functions.

7.1 Why we use cookies

  • Site functionality & performance – Enables checkout, shopping cart, and secure login (Shopify core cookies).
  • Analytics & measurement – Helps us understand how visitors interact with our store (Google Analytics, Shopify Analytics, Klaviyo).
  • Advertising & remarketing – Supports targeted ads and campaign tracking (Meta/Facebook, Instagram, Google Ads).
  • Customer engagement & reviews – Enables features like product reviews and personalized email flows (Judge.me, Klaviyo).

7.2 Types of cookies

  1. Strictly necessary cookies – Required for the website to function.
  2. Performance & analytics cookies – Track usage and help improve site performance.
  3. Marketing & advertising cookies – Deliver relevant ads and measure campaign effectiveness.
  4. Functional cookies – Support features like product reviews and personalization.

7.3 Cookie table

Cookie Name Provider Purpose Expiration Type
_shopify_sa_p, _shopify_sa_t Shopify Tracks marketing referrals and customer behavior 30 min Analytics
_shopify_y, _shopify_s Shopify Session ID and analytics for site usage 1 year Analytics
cart, cart_sig, secure_customer_sig Shopify Enables shopping cart and checkout Session / up to 2 years Essential
_ga, _ga_* Google Analytics Tracks user behavior to improve site performance 13 months (EU) Analytics
_fbp Meta (Facebook/Instagram) Helps deliver targeted advertising and track conversions 3 months Marketing
klaviyoOnsite Klaviyo Tracks on-site behavior to improve email personalization 2 years Analytics/Marketing
judge.me cookies Judge.me Enables product review functionality and trust badges 1 year

Functional

 

7.4 Managing your cookie preferences

You can manage or disable cookies at any time via your browser settings. Please note: blocking essential cookies may affect site functionality, including cart, checkout, and login.
If you are in the EU/EEA, a cookie consent banner allows you to accept or reject non-essential cookies in line with GDPR and ePrivacy rules.

8) International Transfers

Your data may be transferred outside the EEA/UK (e.g., to Canada/US for Shopify, Klaviyo). We rely on lawful transfer mechanisms such as Standard Contractual Clauses or adequacy decisions.

9) Retention

We keep personal data only as long as necessary for the purposes described above, and to comply with legal obligations (e.g., tax/accounting). Retention periods vary by data category and purpose. 

For information about returns, see our Return & Refund Policy.

10) Your Rights (GDPR)

You may have the following rights, subject to conditions/exceptions:

  • Access your data;
  • Rectify inaccurate data;
  • Erase data (“right to be forgotten”);
  • Restrict processing;
  • Portability of certain data;
  • Object to processing, including direct marketing;
  • Withdraw consent at any time (does not affect prior lawful processing);
  • Lodge a complaint with your supervisory authority.

Supervisory authority (Portugal):
Comissão Nacional de Proteção de Dados (CNPD) 

To exercise your rights, contact hello@mypjure.com. You can also reach us through our Contact Page.

11) Children’s Data

The Services are not directed to children under 16, and we do not knowingly collect their data. If you believe a child has provided data to us, contact hello@mypjure.com. You can also reach us through our Contact Page.

12) Security

We implement appropriate technical and organizational measures to protect personal data. However, no system is completely secure; please keep your account credentials confidential.

13) Third-Party Sites

Our Services may link to third-party sites. Their privacy practices are governed by their own policies. We are not responsible for such sites.

14) Changes to This Policy

We may update this Policy from time to time. Changes will be posted here with an updated “Last updated” date.

15) Contact

For questions or to exercise your rights, contact:

PJURE LDA
NIPC: 518734200
Rua Goa 60, 2645-167 Alcabideche, Portugal
Email: hello@mypjure.com