Looking for a better solution
When we moved from Norway to Portugal in 2024 — with our two kids, Olivia and Casper — we quickly realized that drinking clean water wasn’t as simple as turning on the tap.
Carrying heavy plastic bottles home every week felt wasteful, expensive, and completely out of sync with how we wanted to live.
So we started looking for a better solution.
What we found were bulky reverse-osmosis systems, plastic filter jugs, or ugly countertop units that didn’t fit our kitchen — or our values.
Nothing felt right. So we decided to create it ourselves.
– Lars & Annette
PJURE was born from a simple idea
Clean, great-tasting water — without plastic waste or complicated installation.
We spent over a year developing a system that combines high performance, simplicity, and design — built entirely from stainless steel, easy to install, and made to move with you, even if you rent your home.
Today, PJURE represents how we want to live: Less waste. Better water. Everyday simplicity.
To make clean, mineral-rich tap water accessible — without plastic, waste, or unnecessary complexity.
Planet-friendly
Stainless steel body and a yearly cartridge swap help cut plastic waste vs. bottled water.
Mineral-friendly
5+1 filtration reduces unwanted contaminants while keeping essential minerals.
No electricity
Under-sink and energy-free. Pure water straight from your tap.
Cost-smart
Up to 30,000 L per cartridge — great-tasting water at only cents per liter.
Why you will love it
Health in Every Sip
Better-tasting, mineral-rich water your body will thank you for.
Design That Belongs
Scandinavian simplicity that blends into any modern kitchen.
Better for You & the Planet
Save money, cut plastic waste, and enjoy water without guilt.
